Taste Ipoh

Taste Ipoh is a sister brand of Shan Cheng, launched by the same founders to bring Ipoh's culinary heritage to a younger, modern city audience. Located at Raffles City, the brand serves familiar Ipoh favourites such as Shredded Chicken Horfun, Nasi Lemak with Ayam Goreng Berempah, and Ipoh White Coffee, presented with thoughtful takeaway packaging and quick delivery options suited to busy city life. The brand is also working towards halal certification, with the aspiration to serve an even wider audience.

Their vision is simple: to bring the best of Ipoh onto the global dining stage, keeping its flavours alive while sharing them with more people. Amage worked to bring the founders' goals into reality, building Taste Ipoh's brand identity from the ground up to reflect this vision.