The logo is represented in the shapes of Gazania flowers, these are irregular in shapes and sizes. Like most things in nature, these shapes tend to be comforting and approachable. The logo color is derived from the actual Gazania flower and is reflected in graphic form. Orange symbolizes creativity, enthusiasm, fun, lightheartedness, high-spirited and youthfulness, while yellow represents sunshine, happiness and warmth. Brown indicates nature, calmness, richness and simplicity. Grey is a neutral color that works well with the combination of orange and yellow. Semi serif typeface is adopted to give the logo a strong presence.