BRAND IDENTITY
PANTONE 1895
PANTONE 1915
PANTONE 123
PANTONE 174
PANTONE 281
The logo uses Waterliliy (the name of the development) as its main icon. The colours used in the logo are inspired from Evening Waterliliy. Brown is a natural colour that evokes a sense of strength and reliability, yellow is the brightest colour that relates to happiness and optimism, while pink is the colour of universal love of oneself and others. Pink also represents friendship, affection, harmony, inner peace, and approachability.